Next to soothing angry sellers whose houses won’t sell, a real estate branch manager’s most important task is poaching agents from competitors. Less money for the competitor, more money for the manager and his or her employer. That’s the theory, anyway – in actuality, the agents they persuade to jump ship are rarely top performers so I wonder what’s really accomplished by this elaborate game of musical chairs.
Nonetheless, today’s “Green Sheet ” from the Greenwich Board of Realtors shows that Coldwell Banker’s manager has been plying the coffee shops and raided three agents from Weikert. That’s nice for the agents: they’ll finally have access to a color copier – but I’d guess it won’t have any permanent, life-changing effect on them, Weikert or CB. But “CB moves,” it likes to say, so there they go.