A client of mine sends along these pictures of 11 Park Avenue with the large commercial building behind it Phtoshopped out and replaced by clouds. He seems to be surprised by such duplicity! A really nice guy, but a slow learner.
As seen on TV
Filed under Uncategorized
I didn’t know Park Avenue in OG was at the edge of the earth! Who knew?
pictures worth a word or two, fraud, deception, false advertisement, slleezy realtor
That’s a little harsh- no one buys a house, usually, without actually seeing it, so at worst a wasted trip? But better to get the bad news out front, I think.
As far as I’m concerned, this is out and out deception. Shooting from an angle that either naturally doesn’t disclose the commercial building or minimizes its effect is fine. But removing it? A lie.
Although I try to romance my listings and portray them in their best light, I never ever lie about them or misrepresent. I want buyers to be pleasantly surprised when they come by – and I want my colleagues to trust that I am a woman of my word. A stunt like this does neither.
Isn’t it a better approach to just take pictures on a better angle to focus less on the commercial building? I think clever angles are better than deceiving photoshop… a perfect example is a property I viewed on pecksland with a giant rock in the middle.. think of mt. rushmore without the faces and right out the 2nd floor windows.. and every window.. and all over.. would be probably hundreds of thousands to remove.. but, the listing pictures are from crafty angles and you can hardly tell until you see the place in person.. then once you get somebody there.. that is a tough tough sale.. kinda like internet dating with a picture from when you were 10 years younger.. hard to convince somebody otherwise when you try and trick them.. but, at least you got a chance to try and make things work with other aspects of your personality or sense of humor or in the case of a home, the location or other features..
I got think leaning towards honesty is a better policy..
If you ever actually get a listing, you should use subliminal advertising. It has been going on for years:
You have heard of it, right? (you moron) Never take a kitchen shot without some cantaloupes and bananas on the counter. In the bedroom, leave a tickle whip on the pillow, and a can of whipped cream on the nightstand. You get the idea? (you frigging pinhead). People who sell real stuff vs. dirt have been doing this for years. (rectum head)
Hope this helps!!
PS – The words in parens are supposed to be smaller font, but I couldn’t figure out how to do it. (you loser)
I get you don’t want to scare off the customers before they get there, but really, we all have google earth, , streetview, google maps and such (including historical views, so the dump next door that became a cute landscaped hillock is obvious) these days, and can look the place up on zillow to see where it is and what’s around it.
Show it from the best (honest) light possible and make the best of it. “Close to QUIET commercial buildings.”
Besides if you scare them off before they get there at least no one wasted any time.
That would be my approach, Fred, I agree. But many of these ads are run not to sell a particular home but to generate inquiries to the listing broker. They don’t care which house they sell (but don’t tell the poor owner that).
house was no sunshine. realtor took pic from across street, i mean way across street . made house look small on big lot. like wow, what a great little property. house turned out to be way out of proportion to the property. instead it literally was a big ranch right on the street. no curb appeal in real life. the picture said something a lot different. asshole realtor.
“ads are run not to sell a particular home but to generate inquiries to the listing broker”
That makes sense for the broker, I guess. Though as a buyer if a saw a couple of adverts like that I’d be looking for another broker, it’s not that it’s indicative that the broker is a sleaze, but it is suggestive of their priorities.
If I were the selling home owner, I’d be on the phone to my broker to share with them my polite but firm suggestions.
I lived at #17 Park (2 or 3 doors down) for awhile and the ‘quiet commercial buildings’ thing is a crock. Unless you love waking to the sound of a trash hauler’s truck backing up into the rear of Feinsods at 5am each morning I would look elsewhere! Also, no sun on the back of the gardens at all in the afternoon now that there are large buildings built to the edge of the property lines behind. It’s a very, very noisy place to live, very little privacy and lots of crazy people driving like maniacs down Park to avoid Sound Beach traffic. Imagine will only get worse with the railroad bridge under construction soon!
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