Who is in charge of Bud Light's advertising, and why haven't they been fired?
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maybe they can hire Kid Rock as their spokesman?
Budweiser’s mired in a dark hole these days after its “Transvestites Love Our Beer” campaign crashed the brand, and the people in charge of getting it out again clearly have no clue about how to do that. Fair enough: I can’t think of how they can do it either, but I do know that the first rule of holes is to stop digging; Budweiser doesn’t seem to know that rule, and instead has adopted that old NYC Con Ed slogan, “Dig We Must”. Bad move.
The marketing department’s first attempt at rescuing the brand was an ad featuring a couple of grunting men clutching Bud Light cans (sans Dylan Mulvaney) and I get that: men are pigs, so they should love guzzling swill, no matter if it’s made by Budweiser. Not the approach I’d have taken, but at least the message is clear.
Not so the company’s latest ad, which features a woman eating watermelon, oblivious to the windstorm that’s whirling about her and blowing a blue beer can — presumably a Bud Light — off the table, and into oblivion. “All is Fine”, the ad claims, and I’m sure Budweiser executives are hoping that, once the Tranny kerfuffle blows over, everything will be; I’m not so sure.
