For a profession not known for its sense of humor, Budweiser's legal staff scores big

Better than shooting oneself in the foot

Best "cease and desist" letter, ever. 

A small brewery has been peddling "Dilly Dilly" brew, and that naturally brought in Budweiser's corporate lawyers, because if you don't protect a trademark, you lose it (think band-aid). The usual approach to this sort of thing is the one my own former firm employed: "reach out and crush someone" — but someone in corporate had the good sense to recognize that a WW III attack on a tiny company, just to protect a nonsensical phrase, would badly backfire. So they did an amazingly smart thing: came in funny, even generous (proffered Super Bowl tickets to the Minneapolis brewery's two best employees), and ended up with great publicity and the desired effect: the offending brewer is changing the beer's name to "coat tails". 

Someone deserves a Christmas bonus.