Pet Realtorese peeve of the week: "custom built"

10 Windy Knolls, over on the Port Chester border, hit the market today at $1.399. Not a bad house at all, for that price and location, but it's a spec house, so the listing agent's flowery description of the place as "custom built" is ludicrous. Something that's been custom built; in the case, a house, has been "built for a particular individual", "made to the customer's specifications". The is a friggin spec house, built for no one in particular, and the specifications were those of its builder, period. So cut it out.

No savvy buyer is going to be deceived by this nonsense, so no harm done, but damn it, stop using that term when it's not true! The listing agent is hardly the only agent in town to misuse the term, and I've meant to write on the topic before, but today just happens to be her lucky day.

10 Windy Knolls offers 4 finished levels of living space, with 5 bedrooms, 3.5 bathrooms, and 3 gas fireplaces. This custom built, energy efficient home has an open first floor plan ideal for entertaining, with a gourmet Kitchen*, Breakfast Room with sliding doors to a custom stone patio and backyard, Great Room, and Formal Dining Room. The second floor has a spacious Master Suite, with two additional bedrooms, and the third floor and finished lower level are perfect as a home office, au paire suite, or long term guests. Custom stone work, stained decorative beams, 9' statement ceilings, custom wood columns and trim, double crown moldings, central vacuum, Nest thermostats

* Just as an aside, in Greenwich real estate listings, all kitchens are "gourmet"