If you must fire your agent, at least admit that your asking price was too high, and fire that price, too

There are lots of “new” listings being posted these days, but most of them are just new listings by new brokers with the same, or close to, the same price. Trust me on this; it’s the price that’s been wrong, not your agent. In the age of the Internet, where every potential buyer has full access to prices, property characteristics, school, etc., it’s not a failure of marketing that’s keeping buyers away from your property, it’s your price. Keep you agent, drop your price.

One property owner who at least did half of that is the would-be seller of 28 Oak Street, that neighborhood behind the car dealerships on West Putnam Avenue. He fired his most-excellent agent, though he hired one equally as good, but most important, dropped his price from its 2017 high of $4.249 to $3.295 million.

My personal tastes run against this house because of its Westchester design and its location in an execrable part of town, but that’s just me; someone’s bound to like it — after all, this owner thought enough of it to pay $2.9 for it when it was new in 2006 — and there will surely be more “someones” looking in the low threes than there are in the low fours.

So, look to your price, before you blame your agent