Now this is an odd marketing tactic

272 Round Hill Road, a Kaali-Nagy masterpiece, was listed in 2017 for $9.950 million and dropped to $9.175 million in July, 2018. It still hasn’t sold, so today its price was jumped to $12.750.

The house has been completed for some time now, and nothing seems to have been added since it was asking $9.175, so what explains this additional charge of $3,575 million? I can’t speak for other agents’ customers, but think mine would look at this situation and ask, “if he was willing to sell it for $9.1 last week, why should I pay $13 now?” And I would have no answer.

I do have a theory, however: Mr. Kaali-Nagy, observing that $9 million homes aren’t selling, while $13 million homes are flying off the shelves, decided to stir up demand by making interested buyers dig deeper into their pockets “if you really, really want this house”.

I don’t know if this switch in time will even save nine, but that’s my theory, and it is my own.