Marketing evolution
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35 Windsor Lane
35 Windsor Lane, Cos Cob, sold in just 21 days back in 2005, for $925,100. This time around, priced at $1.250, it took 18 to reach signed contracts, and that despite it’s being put up for sale July 26, a pretty slow time of year. Given what’s happened to the prices in the high end of the market since 2005, this tranche seems to be doing just fine.
Of historical interest, to me at least, is the transformation of the photography and presentation techniques used to sell homes in the past 14 years. These owners did a beautiful job renovating their house after they purchased it, so it’s not surprising that it would photograph well. But still, the agent either hired a professional or is herself a talented photographer, because the house shows off its appeal very well. Not that long ago, despite the importance even then of luring buyers via the internet, a lot of agents simply showed up with a cheap digital camera or Instamatic — the iPhone didn’t make an appearance until 2007 — shoved the worst of the homeowners’ trash under the sofa, if they felt ambitious, and snapped away. As noted, that lack of effort didn’t stop this sale in 2005; it sold quickly regardless, but who knows? The house was listed at $975,000, and maybe better pictures would have brought in better bids. In any event, here are some before and after shots:
2005
2019
2005
2015
And as a parting shot ….
