A tactical guide to pricing: keep 'em guessing

62 Brookridge Road is back on the market, with a new broker, the third, and a new price, the fourth, of $6.450 million; it had expired unsold this past September 13, while priced at $5.975.

The pricing history is interesting:’

Paid $4.5 in October 2017

Listed at $6.450 in September 2020, expired February 28, 2021

Listed at $6.495 12 days later, 3/12/21

Dropped to $5.975, expired September 13, 2021

Listed again 12/01/21 at $6.450

Nothing says you can’t raise your price — even twice — and in this market, what didn’t sell one month could sell for more three months later. Certainly, we’ve seen a number of houses that wouldn’t sell in 2019 and even 2020 sell for a new, higher price this year..

I’m not sure whether Brookridge is the street to try that on, but we’ll find out.