Preparing the sheeple for the looming disaster

you will own nothing, and be happy

It should be clear to anyone with two brain cells to rub together that electricity will in 8 1/2 years be scarce, intermittent, and expensive, all thanks to the decision to stop using fossil or nuclear fuel for energy production Solution? Condition the masses to accept their fate, and be glad about it. Here’s Time Magazine’s latest effort in that regard.

Watch for more to come on related coming attractions, like the virtues of living in unheated homes and giving up our cars.

Time Magazine: “How to Fix the Air Conditioning Problem”

The troubled history of air-conditioning suggests not that we chuck it entirely but that we focus on public cooling, on public comfort, rather than individual cooling, on individual comfort. Ensuring that the most vulnerable among the planet’s human inhabitants can keep cool through better access to public cooling centers, shade-giving trees, safe green spaces, water infrastructure to cool, and smart design will not only enrich our cities overall, it will lower the temperature for everyone. It’s far more efficient this way.

To do so, we’ll have to re-orient ourselves to the meaning of air-conditioning. And to comfort. Privatized air-conditioning survived the ozone crisis, but its power to separate—by class, by race, by nation, by ability—has survived, too. Comfort for some comes at the expense of the life on this planet.

It’s time we become more comfortable with discomfort. Our survival may depend on it.