Why should their weather reports be any less fraudulent than the rest of their broadcast?

Now, you guys just sit down and shut up!

Now, you guys just sit down and shut up!

Jim Cantore has his duck-in-the-puddle moment

The Legend of Jim Cantore takes a hit.

…. But out of the crowd of these meteorological martyrs, one name stands out – Jim Cantore. The Weather Channel's star storm chaser is so renowned that people know they are screwed when he arrives to do a remote in their location. However, while getting pummeled by intense winds for a live spot yesterday, Jim was undone by some on-site distractions.

There are a number of times reporters have been exposed as over-dramatizing hurricane effects. There was Anderson Cooper reporting from a flooded ditch while his camera crew was standing in ankle-deep water. Then there was the "Today Show" reporter supposedly piloting a canoe in a huge flood when two residents walked into frame, trudging through her puddle. Now, Cantore has his own moment.

While he was well away from the camera, Cantore, with a protective baseball helmet, was giving a live report while being assaulted by fierce winds, barely able to remain standing. However, what he had done was find a narrow alley that was channeling the wind. We know this because, during a couple of his segments, some of the emergency electrical crews trotted into frame and were performing cartwheels in the supposedly oppressive conditions.