(Until today) I didn't know who this Keyna West guy is, or what he does, but there's no escaping being generally aware of him, thanks to modern media.

So I found this pretty amusing.

UPDATE: In response to the many commenters questioning whether I really didn’t know who this man was, I’ll just say that I was aware he existed, that he was some black guy who had some kind of relationship with a black actress or singer, and that was it. When I read that Adidas had stopped selling his sneakers, I assumed he was an athlete. Now that I’ve learned he was a rapper, all is explained: if there’s anything guaranteed to produce a MEGO effect in me, it’s a story about rappers (pen name notwithstanding, and I even misspelled that inadvertently).