This ought to save a dying brand

Hi, girls!

Victoria’s Secret hires “Male Ambassador” to plug its new transvestite line

“Throughout the year, Darren will promote PINK's Gender Free collection, inclusive of shorts, tees, matching sweat sets and accessories, and help launch new styles, most notably being the face of PINK's upcoming Fleece Shirt Jacket launch this fall. Darren will also be curating a list of his favorite PINK products and participating in various activations that support the brand's key initiatives, as part of PINK's ongoing commitment to inclusivity, fostering positive mental health, and empowering young adults,” the press release stated.

“Darren is such a positive role model for teens and young adults," said Amy Hauk [he/she/it] CEO of PINK said in the company’s press release this week. "As we focus on expanding our gender-free offerings and continue to evolve as a brand, we want to ensure our partners not only represent the diversity of our customers, but also embody individuality and self-confidence."