Sale at Bloomingdale's

33 Langhorn Lane sold for a very modest, but full price $1.699 million (MY MISTAKE: I said this was sold, when it is in fact just pending. A reader reports that there were multiple bids here, and it will be going for well-above ask) after just seven days on the market. The agent ensured full exposure and publicity by making sure that the New York City press ran stories on the property because it had been built and lived in by famed Bloomingdale's marketer Marvin Traub and his wife, Lee.

You can’t sell what people don’t know is for sale, and I’m sure the late Mr. Traub would have been pleased by the success of this effort.