Because all three are basically tasteless water, and differentiated only by the color of their cans, it must have been an easy switch.

down the drain

Bud Light sales are down 17%, Coors Light and Miller Lite each up 18%

This saga will probably make a great Biz school study: what happens when you’re selling a product that’s indistinguishable from your competitors, with sales entirely dependent on brand loyalty, and you destroy that loyalty?

Here, by the way, is a picture of the marketing team now-fired Alissa Heinerscheid assembled before her departure. Not one of them looks like someone who would drink so plebian a brand as Bud Light, so it’s no wonder that they wanted to rid their customer base of the frat boys and teenage red necks who do.