They brought back Alissa Heinerscheid to give her one last chance to display her marketing genius but sadly ....

“The transgender crowd was somewhat smaller than Alissa predicted" Spuds MacKenzie

Budweiser discovers that it can’t sell its product to the 500,000 motorcyclists at Sturgis.

Bad news continues to plague the Anheuser-Busch brand as its beer tents were left nearly vacant at the 83rd Annual Sturgis Motorcycle Rally.

The Sturgis Rally drew an estimated 500,000 visitors to the South Dakota town of Sturgis, but despite a 5-alarm fire equivalent of a marketing campaign that included an appearance by the Budweiser Clydesdales and was decidedly not trans, there was no visible progress made in Budweiser’s struggle to overcome the damage caused by the pathetic Dylan Mulvaney promotion.