The same geniuses who wouldn’t buy A&W’s burger in 1980 grew up to develop vegetable mush-meat, and then tried to sell it to consumers

I checked this story: it’s true. Focus Group: “Why should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat?”

McDonald's points to soft customer demand for plant-based food options

Jun. 26, 2024

Beyond Meat traded lower on Wednesday after McDonald's U.S. President Joe Erlinger highlighted at a business forum that the restaurant chain's plant-based burger tests failed in the San Francisco and Dallas markets.

Erlinger said customers simply were not showing strong demand for plant-based options on the company's menu at participating locations. Expectations have already been dialed back for Beyond Meat and Impossible Foods due to similar feedback from other restaurant companies.

In separate plant-based food news, a review of previous studies by the Canadian Journal of Cardiology found that risk factors for heart disease, including total cholesterol, LDL cholesterol and body weight, improved when various animal-based meats were replaced with a substitute made from plants. Plant-based meat alternatives may be healthier for the heart than meat, according to the study.

But:

Other studies have also found that plant-based food is only healthier if it is not ultraprocessed.

(Studies like this: Plant-based ultra-processed foods may raise heart disease and mortality risk)