It's never wise to insult your base
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Megan Kelly, and thousands of other real women, are not amused
Ulta may be regretting whatever marketing “genius” came up with this idea. In a recent post on Twitter, Ulta highlighted a podcast with two grown men in makeup and wigs chatting about what it’s like to be a “girl.” The makeup giant’s target audience is obviously women. It’s probably a safe bet that over 90% of Ulta’s customers are women. The choice to put men in drag in the marketing material for a company geared toward women is backfiring big time.
#Womanface and #BoycottUlta are trending on Twitter, and the ratio of angry women telling Ulta they’re taking their business elsewhere is off the charts. It got so bad that Ulta turned off commenting on the thread.
The headline “Trans Girls Can Do It All!” really irked many women who see grown men pretending to be “girls” as a weird sexual fetish that has nothing to do with being female and everything to do with men appropriating femaleness for their own titillation. This is straight-up autogynephilia, and it’s obvious and not amusing to women in any way.
The term “womanface” refers to the correlation to the offensiveness of blackface, a thing no company would ever dream of putting in their marketing materials. But women appear to be one demographic no one has to worry about offending with gross caricatures and mockery. The trans activists have made sure that women’s voices are completely silenced in the face of male dominance as long as the males are wearing dresses.
Teen girls have been punished for asking males to leave their locker room while they are changing. Women are being told we are not allowed to listen to the instincts that tell us when danger is near or we are “transphobic.” And now makeup companies want us to roll over and buy their products as they put these money-grubbing frauds in the spotlight and demand we agree with them that the emperor is wearing fantastic threads when he is really naked.
Maybe the reign of trans terror is finally ending as women find their voices again and say loudly and proudly, “NO MORE.” We will not be told we aren’t allowed to have our private spaces, our dignity, our titles, and our sex. Being a woman is a biological experience. It is not a feeling. A man cannot be a “mother,” and we aren’t going to pretend like this is okay anymore. Our daughters deserve their sports back and the right to change in a locker room without fear. They deserve the right to privacy in the bathroom without the threat of males encroaching on their spaces as they deal with the challenges of being female, like periods.
Enough is enough.
The comments from (former) customers on Ultra’ Twitter page should be a warning to other corporations, but probably won’t be. But they are fun to read.
BTW, even whiff of blackface is still considered offensive by the Truly Woke™
