As I was saying about North Face's absurd abandonment of its existing outdoorsmen customers ...

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John Hinderaker. Woke capitalism gone wild:

Of all the strange phenomena of our strange era, the most inexplicable to me is woke capitalism. We see it all around us: Major League Baseball moving the All-star Game out of Atlanta (does anyone remember why?), Delta Airlines aligning itself with the Democratic Party, the Bud Light fiasco.

Along with Budweiser, a number of other companies have driven off the “pride” cliff. This is only a partial list, but let’s start with Target. Target has been aggressively featuring its Pride collection, which includes women’s swimsuits with extra crotch room to make them comfortable for “women” who are men …..

So, what is going on here? I don’t get it. We obviously are not dealing with traditional assumptions about corporate behavior. These companies are not appealing to a substantial customer segment. They evidently don’t mind incurring the puzzlement, if not wrath, of much of their customer base. They can’t possibly be profit maximizing, as economists tell us they do, and ought to do.

Read the whole thing.