Bud Light brings National Lampoon's cover editor out of retirement, but is it too late?

Budweiser executive threatens to fire 63,000 blue-collar workers if consumers don’t resume buying the brewer’s industrial swill.

“It’s really up to our former customers, the frat boys and the red necks”, Anheuser-Busch CEO Brendan Whitworth told FWIW. “If they want to see their friends and those fifth-generation harelip cousins of theirs thrown out of work and living in cardboard boxes on the sidewalk, eating cat food, well, hey, that’s their choice; it breaks my heart that they could be so callous, though.

“Sad.”